Cookie Policy
WEBXCELL DIGITAL & TECHNOLOGY LTD
www.webxcell.com
COOKIE POLICY
Document Reference WXT-LEGAL-CPY-001
Version 1.0 (Initial Release)
Effective Date 27 May 2026
Last Reviewed 27 May 2026
Next Review Due 27 May 2027
Classification Public
Prepared by the Legal & Compliance Team, Webxcell Digital & Technology Ltd
Registered in England & Wales
1. Introduction
This Cookie Policy explains how Webxcell Digital & Technology Ltd uses cookies and similar technologies on www.webxcell.com, and the choices available to you.
Webxcell Digital & Technology Ltd (“Webxcell”, “we”, “us”, or “our”) is a digital transformation and technology advisory company incorporated in England and Wales. We operate the website www.webxcell.com (the “Site”) to inform and serve our clients, prospective clients, partners, and employees worldwide.
This Cookie Policy forms part of our overarching data protection framework, which also includes our Privacy Policy and Terms of Use. Together, these documents govern your interaction with the Site and how we process the personal data that arises from that interaction.
By continuing to browse the Site after being presented with our cookie-consent banner, you consent to the placement of non-essential cookies in accordance with this Policy. You may withdraw or adjust that consent at any time — see Section 8 for details.
2. About Webxcell Digital & Technology Ltd
Webxcell is the data controller responsible for the personal data processed through cookies and similar technologies deployed on this Site.
Webxcell Digital & Technology Ltd
Website: www.webxcell.com
General Enquiries: hello@webxcell.com
Privacy & Data Protection: privacy@webxcell.com
Data Protection Officer: dpo@webxcell.com
Registered Office: 128 City Road, London EC1V 2NX, England, United Kingdom
For all data protection enquiries — including requests to exercise your rights or questions about our cookie practices — please get in touch with our Data Protection Officer at dpo@webxcell.com. We aim to acknowledge all enquiries within 48 business hours.
3. What Are Cookies and Similar Technologies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work correctly, improve efficiency, and provide information to website owners.
We may also use the following technologies that serve similar functions:
Web beacons (pixel tags / clear GIFs) — tiny invisible images embedded in web pages or emails that track whether a page or message has been opened and may record your IP address.
Local storage — browser-based storage that enables data to persist between sessions without using traditional cookies.
Session storage — similar to local storage, but data is automatically cleared when you close the browser tab.
JavaScript tags and tracking pixels — code snippets that collect analytical, advertising, or operational data as you interact with the Site.
All references to “cookies” in this Policy include the technologies described above unless we state otherwise.
Cookies may be set either by Webxcell (first-party cookies) or by third parties whose services we have integrated into the Site (third-party cookies). They may be session cookies (deleted when you close your browser) or persistent cookies (stored until they expire or you delete them).
4. Categories of Cookies We Use
We group the cookies deployed on the Site into four categories, consistent with the guidance of the Information Commissioner’s Office (ICO), the IAB Transparency & Consent Framework (TCF), and global best practices observed on leading professional services websites.
4.1 Strictly Necessary Cookies
These cookies are essential to operate the Site and to deliver the core functionality you have explicitly requested. Without them, services you have asked for — such as secure login or form submission — cannot be provided. Consent is not required for strictly necessary cookies under Regulation 6(4) of the Privacy and Electronic Communications Regulations 2003 (PECR).
Maintaining your authenticated session as you navigate between pages
Remembering items you have added to enquiry or contact forms
Load-balancing requests to ensure Site reliability and uptime
Detecting and preventing fraudulent or bot-driven traffic
Storing your cookie-consent preferences so we do not ask repeatedly
4.2 Performance and Analytics Cookies
These cookies collect aggregated, anonymised information about how visitors use the Site — pages visited, time spent, error messages encountered, and referral sources. We use this data solely to improve Site performance and user experience. These cookies do not identify you personally.
Counting unique visitors and measuring traffic volumes
Analysing user journeys and navigation paths through the Site
Identifying pages with high bounce rates or technical errors
Supporting A/B testing of page layouts, content, and calls-to-action
4.3 Functional Cookies
These cookies allow the Site to remember choices you make and to provide enhanced, more personalised features. They may be set by Webxcell or by third-party service providers whose tools appear on the Site.
Remembering your language, region, or accessibility settings
Pre-populating forms with information you have previously provided
Enabling embedded content such as videos, live chat, and interactive maps
Preserving your display preferences between visits
4.4 Targeting and Marketing Cookies
Our advertising partners place these cookies to build a profile of your interests and present relevant advertising to you on other websites and platforms. They uniquely identify your browser and device. If you do not permit these cookies, you will still encounter advertising, but it will not be tailored to your inferred interests.
Delivering targeted advertisements based on your browsing behaviour and inferred interests
Measuring the effectiveness and return on investment of advertising campaigns
Limiting ad frequency to avoid showing the same advertisement excessively
Enabling cross-channel remarketing and retargeting campaigns
5. Cookie Inventory
The tables below list the specific cookies and tracking technologies currently deployed on www.webxcell.com. We review and update this inventory at least annually; last reviewed 27 May 2026.
5.1 Strictly Necessary Cookies
Cookie Name
Purpose
Type
Retention
Provider
_session_id
Maintains authenticated user session state across page requests
First-party
Session
Webxcell
csrf_token
Prevents cross-site request forgery (CSRF) attacks on forms
First-party
Session
Webxcell
cookie_consent
Stores your cookie consent preferences and choices
First-party
12 months
Webxcell
_cf_bm
Cloudflare bot-management and DDoS protection token
Third-party
30 minutes
Cloudflare
__cf_clearance
Cloudflare challenge-passed token to prevent re-challenge
Third-party
30 minutes
Cloudflare
5.2 Performance and Analytics Cookies
Cookie Name
Purpose
Type
Retention
Provider
_ga
Google Analytics — distinguishes unique users via a random ID
Third-party
2 years
Google LLC
_ga_XXXXXXX
Google Analytics GA4 — stores and counts pageview sessions
Third-party
2 years
Google LLC
_gid
Google Analytics — distinguishes users; expires after 24 hours
Third-party
24 hours
Google LLC
_gat
Google Analytics — throttles request rate to prevent overload
Third-party
1 minute
Google LLC
_hjSessionUser
Hotjar — persistent user session identifier across visits
Third-party
1 year
Hotjar Ltd
_hjSession
Hotjar — holds current-session data, including heatmap recordings
Third-party
30 minutes
Hotjar Ltd
_hjFirstSeen
Hotjar — marks the first time the Hotjar script has been seen on the device.
Third-party
Session
Hotjar Ltd
5.3 Functional Cookies
Cookie Name
Purpose
Type
Retention
Provider
lang_pref
Stores the visitor’s selected language or locale preference
First-party
12 months
Webxcell
acc_mode
Stores accessibility display settings (e.g. high contrast)
First-party
12 months
Webxcell
vimeo
Enables the embedded Vimeo video player and remembers playback preferences
Third-party
Session
Vimeo LLC
intercom-id-*
Intercom — identifies returning users for live-chat continuity
Third-party
9 months
Intercom
intercom-ses-*
Intercom — maintains active chat session state
Third-party
Session
Intercom
5.4 Targeting and Marketing Cookies
Cookie Name
Purpose
Type
Retention
Provider
_fbp
Meta Pixel — tracks conversions and remarketing from Facebook Ads
Third-party
3 months
Meta Platforms
fr
Meta — ad delivery, frequency-capping, and measurement
Third-party
3 months
Meta Platforms
_gcl_au
Google Ads — conversion tracking and ad performance measurement
Third-party
3 months
Google LLC
IDE
Google DoubleClick — ad targeting, personalisation, and frequency
Third-party
13 months
Google LLC
li_fat_id
LinkedIn Insight Tag — measures campaign conversions and performance
Third-party
30 days
LinkedIn Ireland
bcookie
LinkedIn — browser identifier used for ad targeting and attribution
Third-party
1 year
LinkedIn Ireland
UserMatchHistory
LinkedIn — syncs member IDs for cross-device ad targeting
Third-party
30 days
LinkedIn Ireland
6. Third-Party Service Providers
Some cookies on the Site are placed and controlled by third-party providers acting as independent data controllers. We have conducted due diligence assessments of these providers and require them to process any personal data in compliance with applicable data protection laws. Links to their privacy and cookie policies are provided below:
Google LLC — Analytics, Ads, Tag Manager: policies.google.com/privacy
Meta Platforms Ireland Ltd — Facebook Business Tools: facebook.com/privacy/policy
LinkedIn Ireland Unlimited Company — Insight Tag & Ads: linkedin.com/legal/cookie-policy
Hotjar Ltd — Behavioural Analytics & Heatmaps: hotjar.com/legal/policies/cookie-policy
Cloudflare, Inc. — Security, CDN & Performance: cloudflare.com/privacypolicy
Vimeo LLC — Video Hosting & Playback: vimeo.com/privacy
Intercom R&D Unlimited Company — Customer Messaging: intercom.com/legal/cookie-policy
If you have questions about a specific third party’s use of cookies, please refer to that provider’s Policy or contact us, and we will assist where possible.
7. Legal Basis for Processing
Our use of cookies is governed by the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 (DPA 2018), and the Privacy and Electronic Communications Regulations 2003 (PECR). The legal basis for each category is as follows:
Strictly Necessary Cookies — Legitimate interests (Article 6(1)(f) UK GDPR) in providing a secure, functional website. Consent is not required under Regulation 6(4) PECR because these cookies are essential for a service you have explicitly requested.
Performance & Analytics Cookies — Your freely given, specific, informed, and unambiguous consent (Article 6(1)(a) UK GDPR), obtained through our cookie-consent banner before any non-essential cookies are placed.
Functional Cookies — Your consent (Article 6(1)(a) UK GDPR), obtained through our cookie-consent banner.
Targeting & Marketing Cookies — Your consent (Article 6(1)(a) UK GDPR), obtained through our cookie-consent banner.
Where we rely on consent, you have the right to withdraw it at any time without detriment. Withdrawal will not affect the lawfulness of any processing carried out before withdrawal.
8. How to Manage and Control Cookies
8.1 Our Cookie Consent Banner
When you first visit the Site, our cookie-consent banner will appear. Through the banner, you may accept all cookies, reject all non-essential cookies, or customise your preferences by category. Your choices are stored for 12 months, after which you will be invited to renew them.
You can revisit or update your preferences at any time by clicking the “Cookie Settings” link in the footer of every page on the Site.
8.2 Browser-Level Controls
You can also manage cookies through your browser settings. Most modern browsers let you view, block, and delete cookies. Please note that blocking some types of cookies may affect your experience of the Site and other websites. Browser guidance:
Google Chrome: support.google.com/chrome/answer/95647
Mozilla Firefox: support.mozilla.org/kb/enable-and-disable-cookies-website-preferences
Apple Safari (macOS): support.apple.com/guide/safari/manage-cookies-sfri11471
Apple Safari (iOS): support.apple.com/en-gb/HT201265
Microsoft Edge: support.microsoft.com/microsoft-edge/delete-cookies
Opera: help.opera.com/en/latest/web-preferences/#cookies
8.3 Third-Party Opt-Out Tools
You may opt out of interest-based advertising from participating third parties using the following industry-managed tools:
Network Advertising Initiative (NAI): optout.networkadvertising.org
Digital Advertising Alliance (DAA): optout.aboutads.info
European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu
Google Ads Settings: adssettings.google.com
Meta Ad Preferences: facebook.com/ads/preferences
LinkedIn Ad Settings: linkedin.com/psettings/advertising
9. International Data Transfers
Some of our third-party cookie providers are established outside the United Kingdom or the European Economic Area (EEA). Where cookie-related personal data is transferred to countries not covered by a UK or EU adequacy decision, Webxcell ensures that appropriate safeguards are in place, including:
International Data Transfer Agreements (IDTAs) approved by the Information Commissioner’s Office (ICO) under Article 46 UK GDPR.
Standard Contractual Clauses (SCCs) adopted by the European Commission, where applicable to transfers subject to EU GDPR.
Binding Corporate Rules (BCRs) are maintained by certain multinational providers such as Google and Meta.
For further information about the specific safeguards applicable to a given transfer, please get in touch with us at privacy@webxcell.com.
10. Data Retention
Cookie data is retained only for as long as necessary to fulfil the purposes described in this Policy. Session cookies are deleted automatically when you close your browser. Persistent cookies expire on the dates shown in Section 5, after which they are automatically removed from your device.
Where cookies result in the collection of personal data that we store on our servers (for example, analytics identifiers or contact-form submissions), that data is retained in accordance with our Privacy Policy and applicable data protection legislation.
We review cookie retention periods annually as part of our data-protection audit cycle to ensure they remain proportionate and no longer than necessary.
11. Your Data Subject Rights
In connection with the personal data processed through cookies, you have the following rights under the UK GDPR and DPA 2018:
Right to be Informed — to receive clear, transparent information about how your data is used, as provided by this Policy.
Right of Access (Subject Access Request) — to obtain a copy of the personal data we hold about you and supplementary information about how it is processed.
Right to Rectification — to request correction of inaccurate or incomplete personal data without undue delay.
Right to Erasure (‘Right to be Forgotten’) — to request deletion of your personal data where there is no compelling reason for continued processing.
Right to Restriction of Processing — to request that we suspend or limit processing of your personal data in certain circumstances.
Right to Data Portability — to receive personal data you have provided to us in a structured, commonly used, machine-readable format.
Right to Object — to object to processing based on legitimate interests or for direct-marketing purposes, including profiling.
Rights Related to Automated Decision-Making — not to be subject to a decision based solely on automated processing that produces significant legal or similarly significant effects.
To exercise any of these rights, please submit a written request to dpo@webxcell.com. We will respond within one calendar month of receipt. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.
12. Children’s Privacy
The Site is not directed at, and is not intended to be used by, children under the age of 13. We do not knowingly collect personal data from children through cookies or any other means.
If you are a parent or guardian and believe that a child under 13 has provided personal data to us without your consent, please get in touch with us immediately at privacy@webxcell.com. We will investigate and, where confirmed, delete that data promptly.
13. Changes to This Cookie Policy
Webxcell reserves the right to update this Cookie Policy at any time to reflect changes in technology, regulatory requirements, or our business practices. Where we make material changes, we will:
Update the “Effective Date” and “Last Reviewed” fields at the head of this document.
Display a prominent notice on the Site to alert you to the changes; and
Where required by applicable law, seek fresh consent before placing any new or materially changed non-essential cookies.
We recommend you review this Policy periodically. The current version will always be available at www.webxcell.com/legal/cookie-policy. Continued use of the Site following notification of changes constitutes acceptance of those changes where consent is not otherwise required.
14. Governing Law and Jurisdiction
This Cookie Policy is governed by and construed in accordance with the laws of England and Wales. Any disputes arising in connection with this Policy shall be subject to the exclusive jurisdiction of the courts of England and Wales, without prejudice to your rights as a consumer under your local applicable law.
Webxcell’s use of cookies is subject to ongoing oversight by the Information Commissioner’s Office (ICO), the United Kingdom’s competent supervisory authority for data protection matters.
15. Contact Us
For all questions, concerns, or requests relating to this Cookie Policy or our use of cookies and similar technologies, please use the contact details below:
Data Protection Officer
Email: dpo@webxcell.com
Privacy Team
Email: privacy@webxcell.com
General Enquiries
Email: hello@webxcell.com
Website: www.webxcell.com
Postal Address: [Registered Office Address], England, United Kingdom
We aim to acknowledge all enquiries within 48 business hours and to provide a substantive response within 30 calendar days in line with our obligations under the UK GDPR.
© 2026 Webxcell Digital & Technology Ltd. All rights reserved. Document Ref: WXT-LEGAL-CPY-001 · Version 1.0 · Effective 27 May 2026
This document is published on www.webxcell.com. Unauthorised reproduction is strictly prohibited.
